|
 Reebok
India md Subhinder Singh Prem said, "Scarlett embodies the pulse points of
our brand-individuality, authenticity and a life lived to the fullest in perpetual
motion.
Added
Singh, “While our core remains sports, we are looking at sports inspired
lifestyle in a big way. Youngsters today love a sporty causal look and we are
best poised to synergize fashion with sports and provide the customer the much
desired look and feel.” | 
Reebok
India has also launched a print campaign ‘I Am More’ featuring Scarlett
Johansson with a focus on celebration of individuality. The creatives for the
campaign have been provided by the parent company. The campaign portrays Johansson
as a woman who is more than the actress known to all and advocates that a woman
is more than the way she looks or appears. It highlights the extension of one’s
personality beyond the stated personality and relates to every woman in an exciting
way.