Indiantelevision.com Team

(19 June 2007 2:30 pm)

MUMBAI: The 54th Cannes Lions International Advertising Festival has announced the winners to bag Lions in Promo and Direct category. Among the global takers of metals are JWT, Everest Brand Solutions and O&M from India.

Out of the three entries from India shortlisted for the Promo Lions category, JWT Mumbai pocketed a metal for its Nodding Bull campaign for The vegetarian Society.

The category had no gold, silver and bronze because as per the rules a minimum of 1000 entries are required for awarding metals but this year Promo Lions had only 786 entries.

The other two entries in this category from India were JWT's Nicholas Piramal's Drums campaign and Rediffusion DY&R's Bangalore 'Live Ants' campaign for Sugar Free.

The Direct Lions category had eight shortlists from India of which two agencies bagged a bronze each. Everest Brand Solutions won for The Soundsmith campaign titled Demo CD, while O&M Bangalore won a metal for its work on the Hutch campaign 'Shankara Theatre Festival.'

Meanwhile, the Cyber Lions category has shortlisted its nominations, among which Tribal DDB Mumbai is the only Indian agency to be selected for its work on MTV Asia's Aids Awareness campaign.

“We had a few, well-chosen entries this year, but we knew had some strong contenders among them. This one for MTV particularly startles with the sheer simplicity of the idea,” says Tribal DDB India country head Leroy Alvares.

The awards for Radio, Media and Outdoor Lions will be announced on 20 June.