Indiantelevision.com Team

(18 June 2007 6:00 pm)

MUMBAI: Radio City 91.1 FM has won the exclusive radio partner rights for Lata Mangheskar's new ghazal album Saadgi.

The Mumbai station has five-day contest Saadgi Se Vaapsi to promote the album. The winner of the contest will be invited to the launch party. One winner is announced every day on the morning show Breakfast Show.

In addition, as part of the contest hosted on Radio City's shows, City Spice and Hum Tum, one winner will also stand the chance to win a diamond pendant by Swaranjali, Lata Mangeshkar's signature collection of diamond jewellery, from Adora Diamond Jewellery.

Additionally, listeners across Delhi, Lucknow, Jaipur, Bangalore and Hyderabad will get a chance to win one CD of the album daily personally autographed by Lata Mangeshkar. This will run from 25 to 29 June.

Radio City national marketing head Rana Barua said, "It indeed is a privilege to be associated with Lata Didi's much awaited music album. We at Radio City share a very special bond with her and this association only reiterates that. Saadgi is a special treat for all music lovers.

"Radio City listeners can always trust us to bring them exclusive and unmatched radio listening experience. Indian music cannot get any better then this."