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Publicis Ambience appoints Kaushik Tiwari as EVP South
 

Indiantelevision.com Team

(18 June 2007 3:30 pm)

 

MUMBAI: Former Rediffusion DYR executive Kaushik Tiwari has joined Publicis Ambience as the executive vice president for its Southern operations.

Publicis Ambience president and COO Aniruddha Banerjee said, "Entering the South is a critical strategic piece for us - therefore, hiring the right leader was paramount. In Kaushik, we have found a real gem - he knows the terrain, he knows the business, what more could we ask."

Tiwari's career spans 15 years and includes stints with Rediffusion DYR, Grey Worldwide and R. K. Swamy. Tiwari has worked on an extensive portfolio of brands including Citibank, ING Vysya, Medimix, Cuticura and Kinetic two wheeler brands, states an official release.

Tiwari said, "The rapidly evolving businesses in the south have a pressing need for freshness in their brand communication. From this point of view, I think the timing of starting south operations is just right, as the agency has a lot of freshness to offer. I am thrilled and looking forward to do some exciting work with an agency which I have been an admirer for sometime now."

At Rediffusion DYR he was heading the Southern operations of the agency.

 
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