Indiantelevision.com Team

(18 June 2007 6:15 pm)

MUMBAI: MTV Networks International has launched a climate -change campaign called MTV 'Switch' to promote an environmental-friendly lifestyle by delivering simple tips on how the viewer can take small actions to make differences in eliminating the world's carbon emissions.

Focused towards 15-25 year olds, the multi-platform campaign will run 35 public service advertising (PSA) on the television waves, online and on mobile.

The online PSAs also feature short messages from celebrities like Cameron Diaz, Kelly Rowland, Xzibit and members from the band Good Charlotte.

MTV claims they have the potential to reach an audience of nearly 1.5 billion viewers worldwide. The channel informed that all the PSAs are available rights-free and cost-free to all broadcasters and content distributors around the world.