Indiantelevision.com Team

(16 June 2007 4:40 pm)

MUMBAI: Bright Publicity, the outdoor media venture helmed by chairman and managing director Yogesh Lakhani, has completed 27 years of existence this year.

From what began as a delivery system of cinema slides in 1980, it has grown to a fully-fledged outdoor advertising solutions business.

Bright currently has about 1000 hoardings all over Mumbai and is estimated to be one of the top five outdoor agencies in the city, specializing in film hoardings. It also holds the sole advertising rights for Borivli, Kandivli and Goregaon stations.

Other forms of outdoor media offered are through gantry, mobile vans, full trains, railway panels, traffic booths. Bus shelters, railway boards, bus back panel, bus side panel, Dadar Central foot-over-bridge and kiosks.

Following its OOH success story, Bright is also looking to beef up its presence in film production. Lakhani reveals, "We will soon be venturing into the film-production business under the banner of Bright Telefilms. I am currently a joint-producer for two films which will be releasing in a few months."

Click to view slideshow of the anniversary bash!

To celebrate their anniversary a birthday bash was held at the Peninsula Grand in Mumbai where television and film personalities, corporates and singers were present. Mithun Chakraborty, Shekhar Suman, Bappi Lahiri, Sayali Bhagat, Manoj Bajpai, Aadesh Srivastav were among the attendees for the event.

There were live performances by Rakhi Sawant, choreographer Ganesh Acharya, Sanober Kabir, Avijeet Roy, Falguni Pathak, Bali Brahmabatt, stand-up comedians Khayali and Mahek, singers Mallika and Sonu Kakkad.