Indiantelevision.com Team

(16 June 2007 5:30 pm)

MUMBAI: Promax/BDA conference in New York ended with a bunch of Indian broadcast companies leaving a mark with their victories at the award ceremony.

Many Indian companies bagged the Promax/BDA World Gold, Silver and Bronze awards in various categories.

Star India emerged winner amongst the Indian companies with 23 of the total Promax/BDO World awards out of which 17 went to Channel [V], followed by Star Movies and Star World.

Star India won seven Promax World Gold awards in categories like consumer promotion, editing, direction among others and eight silver awards in the category of general programming, sound design for the campaigns run on Channel [V]. It also won five bronze awards.

Channel [V] won awards for its campaigns in various categories. The list includes awards in category of use of original music for a promo of Guns & Roses, best copywriting for Presented Bai, best editing for On the go hamsa, best promotional item- dance with [V] - Calender among many others.

In the BDA World awards, Star India also bagged two silver and one bronze thus making the tally to 23 awards.

Filmy won seven awards in different categories. The movie channel's FSE campaign fetched it BDA World Gold and the Promax World Bronze. Along with a BDA Silver for the best interactive application promo and a BDA Bronze for the best promo for a website, it also won the Promax Gold for the best promotion for Made for TV films, and a Promax Silver for the Best direction of a promo. The Filmy pre-launch campaign won a BDA bronze.

Set India Pvt Ltd won Promax Gold award in the category of online advertising for Left Right Left on Sab TV. Along with that it also bagged two silvers and one bronze award for Famex and Twinkle beauty parlour in the categories of event programme and out of house event respectively.

Nick India, MTV Networks Pvt Ltd also won four gold, 3 silver and one bronze in Promax World for different categories like on air sales promotion, non promotional animation, branding image and few others.

Discovery Communication India won a bronze in Promax World for use of original music composition in Planet Earth.

Television eighteen India Ltd won a BDAWorld Gold award in the category of art direction and design.