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Synovate appoints co-managing directors for France

Indiantelevision.com Team

(15 June 2007 5:30 pm)

MUMBAI: Global market research company Synovate has appointed Thierry Pailleux and Georges Guelfand as co-managing directors of Synovate France.

Pailleux will lead the quantitative business and also be responsible for day-to-day management of Synovate's French office while Guelfand will be heading the qualitative department. They are co-founders of the ARTeam business acquired by Synovate in May 2005.

Pailleux and Guelfand take over from Stephane Courqueux, who has now been appointed to a development director role in Synovate's Brand and Communications Practice, working on brand equity issues with key clients in Europe following the launch of the company's Brand Value Creator research solution. Courqueux will continue to be based in Paris, states an official release.

Synovate CEO for Southern Europe Ged Parton says, "This move is part of our strategy to become as powerful in the French research sector as our sister Carat is in French media."

"Georges is a genuine thought leader in the qualitative world with a long list of innovations and publications to his name, and Thierry has proven management skills from his broad experience in both the client and company side."

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