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Indiantelevision.com's Media, Advertising, Marketing Watch

Rediffusion appoints two senior executives

Indiantelevision.com Team

(14 June 2007 3:30 pm)

MUMBAI: In its drive to ramp up its management structure, Rediffusion | DYR has announced two senior level appointments with Arvind Mohan joining as chief strategy officer and S. Subramanyeswar as EVP strategy.

Rediffusion | DYR president Mahesh Chauhan said, "The objective of including these two sharp minds within our team reasserts our desire to be thought leaders in our industry. We look forward to build an original ground-up mental model of brands-consumers-advertising, which becomes the basis for work that leads the consumer and is not merely a play back."

To be based in Delhi, Mohan comes from Future Brands. Prior to this, he was at McCann for eight years and was responsible for driving their initiative in brand consulting through an in-house division called Lighthouse.

Subramanyeswar (Subbu) will be joining the Rediffusion office in Mumbai, coming from Saatchi & Saatchi Bangalore.

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