Indiantelevision.com Team

(13 June 2007 4:20 pm)

MUMBAI: Big 92.7 FM Chennai is the exclusive radio partner for the new Tamil film Kireedom.

The station will air the exclusive songs from 15 June, a week before the music hits the stands. The Kireedom crew will also be present at the Big 92.7 FM studio along with breakfast jockey RJ Mamathi Chari to co-host Big Vanakkam show and to interact with the listeners.

As a part of the promotional activity, the station will give away prizes and movie tickets. The film stars Ajith and Trisha and has been directed by Vijay and produced by Sujatha Cine Arts.

Speaking about the exclusive tie-up, Big 92.7 FM Chennai station manager Zarine Menon, said "Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Kireedom, we are sure that our entire on-air package will make for content and listener involvement".