Additionally, FME has licensed rights to Global Licensing Limited to produce men and women’s T-Shirts and sweatshirts for distribution into UK high street retailers such as Tesco, Asda, Topshop, New Look, Woolworths and John Lewis. PMS International has also been granted rights to produce DangerMouse plush toys of all sizes and key rings for distribution in amusement sectors.

Fremantlemedia senior VP, licensing, UK Dominic Burns says, “We are delighted to announce this raft of deals for DangerMouse on the eve of Licensing 2007 International. The response we’ve had from both licensees and retailers alike clearly illustrates the ongoing strength and interest in the brand and we look forward to ensuring DangerMouse stays at the forefront of consumers’ minds, where he belongs.”

DangerMouse is currently celebrating his 25th birthday. To coincide with this anniversary FME teamed up with a raft of licensees to launch a range of celebratory products including apparel, collectable figurines and a special edition 25th anniversary DangerMouse DVD box set.

DangerMouse, the secret agent mouse, and his trusty, bumbling sidekick, Penfold, first hit TV screens on ITV1 in the UK in 1981. DangerMouse has aired in over 80 countries worldwide including India, Australia, Romania, Trinidad and Zambia.