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Listeners
of Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow
can pit their 'Fun Quotient' with Radio City by completing
one incomplete line within 10 words in a witty manner. One
winner of the contest from each station will be featured on
a prominent billboard out in the city on 13 July.
 Radio
City is leveraging the power of multiple mediums with a hi-decibel
360 degree approach including a television and outdoor campaign
integrated with programming and on-ground elements. While
the outdoor campaign involves heightened visibility through
billboards, mobile buses and vans, bus backs and bus shelters.
The station is also planning for activation at traffics lights
and presence in malls.
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"Fun
ki Nayi Bhasha is a fun new language that we are creating
to build on our proposition 'Whatte Fun'. It urges our listeners
to look at the lighter side of life. The idea behind the campaign
is get our audience to participate and add to the new language
of fun on Radio City. Combined with our brand video, music CD,
microsite, on-air initiatives and TVC, our fresh initiatives
will further enhance and amplify our communication to our listeners
across the length and breadth of the country," he added.