MUMBAI:
K2 Communications Pvt Ltd has bagged the PR account of Zee
Kannada wherein it will handle all the offline and online
PR and media activities of the channel.
Zee
Kannada business head Anup Chandrasekharan said, "We
are currently pursuing an intensive strategy which will see
Zee Kannada increase its TRPs among the local audience.
K2
communications founder and CEO Shiv S Devraaj commented, "Being
a Bangalore headquartered agency with national credentials
gives us an edge in managing this account."