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Colgate Palmolive extends body wash range with Thermal Spa variants

Indiantelevision.com Team

(27 June 2007 8:19 pm)

MUMBAI: Colgate Palmolive (India) Ltd has extended its range of body washes with the launch of the Palmolive Thermal Spa range in two variants - Firming and Massage.

The new Palmolive Thermal Spa range of body washes have a pH balanced to suit skin and are 100 percent soap free. Targeted at women in the age bracket of 18 - 35 year olds. It contains thermal minerals and seaweed extracts with a skin identical lipid, states an official press release.

Colgate Palmolive (India) Ltd EVP marketing Vinay Hegde said, "Women today have sophisticated personal grooming needs. With the two new variants, Firming and Massage, consumers can discover the sensation of a spa in the privacy of their own homes at they indulge in the sensation of well-being of a thermal experience."

The Spa range is priced at Rs 90 for 250ml, will be available at retail stores across metros.

The launch will also be promoted through in-store promotions as well as displays and merchandising in retail outlets.

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