Indiantelevision.com Team

(27 June 2007 8:12 pm)

MUMBAI: Videogame and Happiness Factory - two spots from the 'Coke Side of Life' global campaign - have earned gold and silver Lion awards respectively, in the Film category at the 54th annual Cannes International Advertising Festival in France.

The company also bagged a bronze Lion for Sprite Zero's 'Brutal Honest Truths' digital campaign.

In the Videogame campaign, created by Wieden & Kennedy, Portland, the hero spreads happiness and optimism by passing out Coca-Cola to people he encounters as he moves through the city streets.

Happiness Factory which is created by Wieden & Kennedy, Amsterdam, provides a fanciful glimpse inside a Coca-Cola vending machine and follows a bottle of Coke on its surprising journey to the vendor's exit door, states an official release.

"Videogame and Happiness Factory reflect the values of positivity and optimism that are at the core of the Coca-Cola brand," continued Mathieu.

"Earning Gold and Silver Lion awards in the same year that we have achieved the highest growth in Coca-Cola's trademark brands in nearly 10 years gives us every reason to continue to be optimistic about the future of one of the world's best loved brands."