Indiantelevision.com's Media, Advertising, Marketing Watch
 
Radio City launches microsite www.whattefun.com
 

Indiantelevision.com Team

(26 June 2007 2:00 pm)

 

MUMBAI: First it was audio, then video and now web. Radio City 91.1 FM is spreading fun across all medium with its tag line 'Whatte Fun'.

Radio City has launched www.whattefun.com, a microsite designed specially for the station's 'Whatte Fun' outlook.

The online extension boasts of fun features which include the full-length 'Whatte Fun' video along with the sing-along lyrics.

The microsite also has a variety of engaging activities that has been built around the video such as a madcap 'Music Quiz', a one-of-a-kind 'Video Jigsaw' as well as desktop downloads, whacky character profiles from the video and forums.

In keeping with the Fun ki nayi bhasha campaign, the 'Whatte Fun' microsite also features a series of fun and exciting applications that have been designed to give listeners an online gateway to participate in Radio City's new endeavour to twist language by the tail. Listeners can log in for an innovative guessing game featuring Muhavras and win 'Slang Bang' title by submitting hilarious captions.

Radio City national marketing Head Barua said, "Radio City's 'Whatte Fun' celebrates life and all those little moments which bring joy to the lives of our listeners. Our new microsite allows listeners to experience this fresh vibrance as well as contribute to the station's Fun ki nayi bhasha. It is yet another initiative to reach out and be part of our listener's lives and we have many such exciting plans in the offing."

 
 
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