Indiantelevision.com Team

(23 June 2007 5:45 pm)

MUMBAI: 93.5 SFM is set to splash pink across the cities of Jaipur, Bangalore and Hyderabad to celebrate World Pink Day on 23 June.

Pink is the station's brand colour and also that of their main sponsor Hutch.

In Jaipur, the RJs will talk about the colour pink, its history; effects on the mind and benefits. It will also address the astrological effects of pink in match-making on the show 'Meri Shaadi Karaa Do' along with advicing people to use pink as a theme for weddings.

As part of this activity, recharge coupons, ice-cream vouchers to suit material, the station will distribute everything that is related to pink.

While in Bangalore, the celebration will be taken to college students with the contest College Maza. The winners will be selected every hour if they talk about their crush by using the word pink.

Hyderabad SFM celebrates "Pinklicious Day" in Kitty Party, a women show. It celebrates the pink day with 'Pinklicious Dessert' receipe, 'Pinklicious' beauty tips, 'Pinklicious' drink. In Guru Hoja Shuru shisya Pinky will entertain listeners with her humorous and whacky questions. All Kitty Party callers and Okkari Okkaru callers will receive pink saris as gifts on Pink Day.