Indiantelevision.com Team

(23 June 2007 3:30 pm)

MUMBAI: In its endeavour to be all over the place, Red FM has launched a marketing campaign with branded auto rickshaws touring Mumbai over the next two days.

Following a predetermined route, the auto rickshaws will stop at various malls and multiplexes where Red FM promoters will engage audiences to play games and distribute prizes.

The on-ground activity is supported by an on-air contest. Any person who spots these rickshaws on the road can SMS the station to win prizes.

Red FM COO Abraham Thomas said, "This first of its kind initiative by Red FM is launched with an objective to reach out to the common man and truly reinforce the message of being No1 radio station, with the best combination of award winning jocks, shows and listener ship in Mumbai."