Indiantelevision.com Team

(21 June 2007 4:06 pm)

MUMBAI: Rediffusion DYR Chennai has won the ITC greeting cards and stationery business following a multi-agency pitch. It will take over from the incumbent agency, Grey Worldwide.

ITC GGSB CEO Chand Das said, "ITC GGSB aims to be India's largest player in the market for education and social stationery products by earning consumer preference for its brands. In Rediffusion DYR, we have found a strategic partner with refreshing new ideas to help us build our brands and our business."

Rediffusion | DYR president Mahesh Chauhan said, "This is a fantastic win for us. ITC GGSB is a dynamic and strategically inclined client and we look forward to a long partnership with them."

Executive creative director and head of south operations Minakshi Achan added, "ITC is a challenging and exciting business for us. We have done some really fresh work, both strategically and creatively for them. We are looking forward to partnering them in building a successful brand."

GM new business and corporate affairs Nisha Singhania said, "We have been eyeing this business for a long time. When we got the opportunity, we put our heart and soul into it and we will continue to do so."