Indiantelevision.com Team

(21 June 2007 8:11 pm)

MUMBAI: Radio Mirchi 98.3 FM has launched a special contest titled Jo Sunegaa Woh khaayega Thursday.

This is part of the Teekha Thursday campaign wherein restaurant vouchers will be distributed to selected listeners in Mumbai.

In addition, the Mirchi Blockbuster Budhwar will give away free movie tickets and meal vouchers to Mirchi listeners who can call in between 8 am to 8 pm on Wednesdays.

Radio Mirchi Mumbai station director Sujata Bhatt says, "With the monsoon season starting we have marked out our strategy to solidify our business. Keeping the listeners interest in mind, we are making special efforts to showcase our special and innovative programming every hour."

The commercial will run nationally across major satellite channels in prime time slots to mid-July.