Indiantelevision.com Team

(21 June 2007 8:07 pm)

MUMBAI: TVS Motor Company has announced its association with Southern actress Trisha Krishnan as its brand ambassador for TVS Scooty Pep.

TVS has also introduced a range of new colours in the scooty Pep+ will have a range of vibrant feminine colours namely Purple and Perky Pink. The customer can choose from a range of 99 shades, available for a price from Rs 999 to Rs 1899, according to an official release.

Krishnan has been roped in to promote the 99 colour campaign for the brand. A new print and television advertising campaign with Trisha has just been released.

These shades are available in a choice of vibrant solids, glossy metallics and premium dual-tone pearl finish. The TVS dealers have computer software, where customers can get an idea of which would be her preferred shade, and sample panels are also available for customers to make a finer choice.

The Scooty brand is aiming for the generic brand in the segment that targets youth. Pep is a four stroke, sub 100 CC Scooterette.

Some of the features of scooty are lightweight body, auto choke, power and economy mode, mobile charger socket, easy centre stand, glow around the key hole and its proven hydraulic shock absorbers.