Indiantelevision.com > Media, Advertising & Marketing Watch > Airtel launchesAssal Marathi 696 for its subscribers

 
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Airtel launches Assal Marathi 696 for subscribers
 

Indiantelevision.com Team

(24 July 2007 3:30 pm)

 

MUMBAI:Airtel has announced the launch of Assal Marathi (696), a Marathi Voice portal for its mobile users in Maharshtra and Goa. Airtel Assal Marathi (696) offers an array of infotainment content through movies, music, sports, news and astrology.

The service can be availed by dialing 696. Users can hear complete songs sung by singers namely Lokgeet, Bhavgeet, Koligeet, Lavnyanchya and also download ringtones of popular Marathi songs as well. Moreover, users can hear devotional songs and dedicate it to their loved ones.

On the occasion of the launch of this service Bharti Airtel Limited Maharashtra and Goa circle COO Mandeep Bhatia said, "At Airtel we have always believed in innovation and localization. Services like Assal Marathi, are a testimony to of our beliefs of growing through innovation. These initiatives are undertaken to drive convergence in the entertainment and communication space that amicably fills the need gap to cater to the Marathi audience.

Assal Marathi (696) users can also enjoy Marathi jokes and dialogues, catch up with national as well as regional news, peep into the future, and hear filmi dialogues. The charge for accessing Assal Marathi on 696 would be Rs6 per minute.

 
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