(23 July 2007 8:00 pm)

MUMBAI: Radio Mirchi 98.3 FM will celebrate coffee day on 24 July to honour coffee lovers and its listeners across Mumbai.

As part of the day long celebration, Radio Mirchi has lined up different contests in its various shows. In the breakfast show Hello Mumbai, listeners will get coffee gift who mimics best the line 'Drink bru coffee with Radio Mirchi 98.3 FM, I say' in Rajnikanth style.

The afternoon show Mirchi Khubsoorat will have experts sharing coffee special recipes with listeners. This will be followed by a non-stop series on Coffee Fayda Hoga where an expert will talk about the benefits of drinking coffee.

Bumper 2 Bumper will have a cold coffee guzzling competition at selected malls. The late night show Dr. Love will gift coffee hampers to listeners with the most touching love story and a line on how their love story began or progressed over a simple cup of coffee.

In the evening RJs will air customers views on the best coffee place in the city which includes Madras Café, Sea Lounge, Prithvi Café to the tambi who sells coffee at night at Juhu circle.