MUMBAI:
Balaji Telefilms creative head Ekta Kapoor and tarot reader Sunita Menon have
launched Ekta's Karyasiddhi Graha Shanti Dhoop, a brand of incense sticks under
the banner of Balaji Telebrands.
Jeetendra
and Shobha Kapoor were also present on the occasion. The incense
sticks are the first of many products to be introduced by
Balaji Telebrands which is a joint venture company.
The
product comes in three pack sizes - one month, three months
and six months - and will be marketed and distributed in India
by Jyothy Laboratories Ltd., which is part of the joint venture.
Kapoor's 'Karyasiddhi Graha Shanti Dhoop' has seven kinds
of Dhoop for each day of the week with the ingredients, characteristics
and even the colour coordinated with the planetary significance.
