Indiantelevision.com Team

(19 July 2007 7:30 pm)

MUMBAI: Grey Group president South / South, East Asia Nirvik Singh has been elevated to G2 Asia Pacific CEO. This will broaden his responsibilities within the group, in addition to his earlier functions at the organization.

Celia said, "I have worked with Nirvik extensively over the past ten years, and in that time I have developed a profound respect for his professional skills and I have always looked forward to being in his company. I am confident that Nirvik's proven ability to lead, grow business, and inspire others, will enable us to build on the momentum that we have already established in the region. He's off to a good start. Last month we closed on our first major acquisition, Star Echo, in China, and he's got more coming".

Singh started his advertising career with JWT, becoming their youngest account supervisor at 25. A turning point in his career, he met his mentor and Grey India's founder-CEO Ravi Gupta who put him in charge of Grey's Kolkata operation the following year. At the age of 33, Singh was handed the reins of all of Grey India in a classic turn-around scenario. In short order, he re-engineered Grey from a loss-making ad agency, to a profitable, high profile total communications agency, and opened offices in Bangalore, New Delhi and Chennai. Subsequently, in 1997, Nirvik was elevated to COO of Grey South Asia, and led our expansion into Bangladesh, Sri Lanka and Pakistan.

In 2005, he took on responsibility for Grey's South East Asian operations. Now Singh's remit is to make the G2 global mission of becoming the world's leading full service activation marketing network a reality in this region.