Indiantelevision.com Team

(19 July 2007 3:30 pm)

MUMBAI: Tag Media, the instore TV network, has roped in Tuhin Mishra as senior vice president, sales and marketing.

Mishra comes from IMG where he was GM sales, operating in the areas of sales and marketing which included sponsorship sales for their events like Lakme Fashion Week, Chennai Open tennis among others and new media and TV content sales.

Prior to IMG, he worked with Turner International where he handled kids channels Cartoon Network and Pogo. Before Turner, Tuhin also had a four year media planning stint with Group M (MindShare) and Universal McCann where he worked on clients like Pepsi, GSK and Nestle.

Mishra said, "In-store television is clearly the next big media revolution happening in our country with the retail explosion happening all over and with the retail industry getting more organised. Tag Media Network is the only retail network in the country which operates on a complete 360 degrees approach and speaks to consumers when they are in a buying mode and is not just an another electronic signage like most of the players in the market."