Indiantelevision.com Team

(19 July 2007 6:00 pm)

MUMBAI: Wal-Mart has announced the launch of Walmart.com for customer reviews and ratings.

Using this new feature customers can submit ratings and write reviews of merchandise products available on all products at Walmart.com. It will be applicable online-only on items that are featured both online and in stores.

"Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online," said Walmart.com chief marketing officer Cathy Halligan.

Customers can easily submit a review by viewing a product page online at Walmart.com, or by email invitation sent a few weeks after they have placed and received an order. The product reviews are published within approximately five days of submission.

Wal-Mart has also introduced a test phase of customer reviews and ratings in June to gauge overall performance and customer feedback which generated favorable results.

According to an official release, customer review submittals more than doubled the company's expectations during the test phase with a significant number of reviews and ratings received in the categories of electronics, home and garden, media and baby.

"We know close to 75 percent of Wal-Mart's 130 million customers are active online which presents a significant opportunity for our online reviews and ratings platform to connect our customers to one another, and also help them further engage, communicate, share opinions, and learn more about products available at Wal-Mart," added Halligan. "It's all part of our continued commitment to be the premier multi-channel retailer."