Indiantelevision.com Team

(19 July 2007 3:30 pm)

MUMBAI: Indrani Mukherjea promoted INX Media has appointed Orchard Advertising Pvt. Ltd. as the creative agency for the launch of 9XM, the company's forthcoming youth Hindi music channel.

INX Media group director brand and communications Anthony Pettifer said, "Orchard demonstrated a clear understanding of our strategy for the 9XM brand to cut through the clutter of the Indian music space. We were also very impressed by their track record, work ethic and enthusiasm."

Orchard Advertising managing director Nitish Mukherjee said, "We are very excited about becoming part of the INX Media team and look forward to working with them to achieve their stimulating vision for the 9XM brand. We firmly believe that 9XM will have a major impact on the youth music scene in India."

The INX Group recently appointed Ogilvy's Meridian to handle the creative duties for their Hindi general entertainment channel 9X and English news channel NewsX.