Indiantelevision.com Team

(18 July 2007 10:40 pm)

MUMBAI: Vyas Giannetti Creative has been appointed to manage all aspects of brand communications for Ranbaxy promoter group Religare Enterprises Ltd, integrated financial services institutions.

Reliagre has identified the need for a new creative agency with relevant experience, expertise and pan-India presence to support the plans and the appointment of Vyas Giannetti Creative has been done to help the brand accomplish their set goals and targets, states an official release.

Religare Enterprises Limited VP brand and corporate communications Subhrangshu Neogi commented, "Religare is a young, vibrant brand and we are driven by diligent and ethical processes to partner with our clients in wealth creation. In order to take the brand to the next level we wanted to partner with a team that echoed the same level of enthusiasm, energy and passion that we as a group stand for. We believe that VGC as an agency has the right ingredients in terms of talent, passion and processes. We look forward to working with them."

Vyas Giannetti creative president Anjan Roy said, "Religare is an enterprise that is growing on the foundation of innovation and diligence. As an agency VGC also believes that success and achievements are bred. Not born. In that respect we're in perfect harmony with Religare."

Religare mainly offers services broadly clubbed across three key business verticals - retail, wealth management and the institutional spectrum.