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Big FM acquires 'Marigold' radio rights
Indiantelevision.com Team

(16 July 2007 9:37 pm)

 

MUMBAI:Big 92.7 FM has acquired the radio rights of the Hollywood film Marigold co-produced by Adlabs and directed by Willard Carroll.

The film stars Salman and Hollywood actress Ali Larter. The music, both in English and Hindi, is scored by Shankar-Ehsaan-Loy. Lyrics is composed by Javed Akhtar and Shari Watson. The songs have been sung by Shaan and Shankar Mahadevan.

As part of the radio promotion, RJ Archana Jani and Vrajesh Hirjee will interact with Salman Khan in the breakfast show Big Chai. Salman will give tips on '7 stages of love' - on how to woo a woman, spirit of winning in love and his perspective of life in general. Besides he will also give away tid-bits about the making of the movie. Interviews and celebrity bytes from the cast and crew of the movie will also be featured.

In addition, the station is also holding various on-air contests like 'Anokhe Love stories' which profiles the biggest love stories sent by listeners. Listeners will also get the opportunity to deliver their favourite Hindi dialogues in English, marking the celebration of the film.

Big Music and Home Entertainment CEO Kulmeet Makkar said, " After the successful music of Cash, Marigold offers a unique concept of Indian melodies in Hindi and English. We are also extremely delighted with the support planned for us on Marigold by Big FM in the weeks to come and also very hopeful that the music will live up to the expectations of Bollywood music lovers across the globe."

Big FM national marketing head Anand Chakravarthy said, "The films that we associate with are chosen very carefully, so as to ensure interesting and innovative programming. Big FM has lined up interesting on-air content around the film and promises a wholesome entertainment mix."

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