Indiantelevision.com Team

(17 July 2007 1:30 pm)

MUMBAI: Shah Rukh Khan will be seen in a wildlife conservation awareness campaign that will run on television networks like Doordarshan, National Geographic, Discovery Animal Planet, CNN IBN, NDTV and India TV, amongst others.

The campaign is supported by the Indian Broadcasting Foundation.

Sanskara Development Trust, along with the Asian Conservation Awareness Programme (ACAP) / WildAid, which will launch this multi-media national educational awareness campaign on wildlife conservation aims to protect the future of the world's endangered wildlife by drastically reducing consumer demand for endangered species parts and products.

The Airports Authority of India (AAI), Ministry of Civil Aviation and parliamentarians in India have also supported the campaign that will start with the broadcast of superstar Shah Rukh Khan's message across all international and domestic airports, says an official release.

Shah Rukh highlights the challenges faced by forest guards in protecting India's wildlife in his message, "He is our nation's unsung hero - the Indian Forest Guard. He is a real life hero because he does this to save the jungle, and the animals that live there. Day in and day out, he is matching wits & battling powerful enemies - wildlife poachers & timber smugglers, and he is willing to lay down his life for this."

"We hope that the momentum of this powerful and unique campaign will help compliment India's ongoing efforts to save its remaining wildlife and its threatened habitats," says Sanskara Development Trust ACAP / WildAid managing trustee and senior consultant Aneetaa (Tykee) Malhotra.

ACAP director and WildAid founding director Steve Trent says, "With continuous and sustained support from Indian celebrities and by working in collaboration with the Indian Government, associations such as the AAI, media, businesses, conservationists and the public, ACAP in collaboration with Sanskara is building long term support for India's as well as the world's wildlife and natural heritage."

Sanskara Development Trust is a non profit organization which aims to build support for the preservation of wildlife and its natural habitat through innovative programs and projects, working collectively with Governments, NGO's, corporates and local communities.