Indiantelevision.com Team

(16 July 2007 8:51 pm)

MUMBAI: Brand Portrait, a creative solutions company, has won the end-to-end communications business for Star Health and Allied Insurance company in India. The media budget is pegged around Rs 40 - 50 million in the first year alone.

Star Health and Allied Insurance has decided to share the advertising mandate with Network Advertising as well, states an official release.

Brand Portrait co-founder Raj Narain said, "Our strategy for Star Health and Allied Insurance will be to position them beyond just another health insurance provider and emphasis on them being a truly consumer friendly insurance company."

The campaign is likely to kick off in August, adds the release.

Speaking about the creative campaign Brand Portrait creative director and co-founder Venu Gopal Nair said, "To compete with the well established Industry giants and maintain a top of mind recall for Star Health it is important that we opt for a campaign that offers a maximized reach in relatively smaller budget. We intend to choose mediums that would ensure an optimum utilization of the ratio between money spent and the results thereof. This would mean that we would concentrate on a couple of mediums that offer huge creative freedom and high hit ratio in reaching the target audience rather than spread ourselves thin."