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Perspectrum wins businesses worth Rs 100 million

Indiantelevision.com Team

(17 July 2007 1:30 pm)

MUMBAI: Perspectrum, the Integrated Marketing Communications (IMC) arm of Percept Holdings, has bagged the acounts for three blue chip firms during the last three months.

The wins include brands like Zicom, Idea Cellular and Himalayan Ski Village which combined are worth Rs 100 million, according to the company.

The wins were the result of the launch of an aggressive business strategy. The agency will have a strategic role in the most of these businesses and use Perspectrum's proprietory IMC tools like 'Perspectrum Thrust' to drive the brands communications.

Perspectrum CEO Debashis Das says, "The pitch processes were very challenging and competitive and we are very excited about these 360 degree opportunities given by our clients."

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