Indiantelevision.com Team

(16 July 2007 1:30 pm)

MUMBAI: Euro RSCG Advertising has won the creative duties for the Bank of Baroda Centenary campaign.

Euro RSCG CEO Suman Srivastava said, "We are proud to be part of this milestone of Bank of Baroda. The Bank has seen dramatic and positive change over the last few years and our task with the centenary campaign was to continue the forward momentum. We needed to have an idea that celebrates the centenary while also making the bank's customers feel proud of their relationship with the bank. I believe the creative business Idea that we have come up with can work for Bank of Baroda not only in the centenary year, but for many years beyond that."

Euro RSCG has also designed a new centenary logo for the bank. Celebrations include painting the city 'orange', interactive all-day events with live coverage on radio and television along with print displays, states an official release.

Bank of Baroda GM - HR and marketing Dipankar Mookerjee said, "We have been working with Euro RSCG for quite some time now. The agency understands the brand and its creative route reflects the centenary spirit."