Indiantelevision.com Team

(30 July 2007 3:00 pm)

MUMBAI: Noshe Group, which works in retail advertising, has launched its TVC division as part of its expansion plans.

In its drive to constantly innovate for the branding needs of clients, Noshe has set up a fully operational production unit for television commercials.

The firm says that this will herald a new era of advertising for local retailers who have never had the advantage of harnessing the power of electronic media for their brands. Noshe Oceanic president Asheesh Sethi says that the foray into electronic advertising was on his mind for a while as it makes ample sense to have in-house A/V support.

It is cost-effective for the client and in keeping with Noshe’s philosophy of client first, he adds.

Heading the new audio visual division is Himanshu Saini, who brings with him 15 years of experience. Saini has worked with agencies and directed many advertising and corporate films, music videos and TV shows.

He says, “I believe in experimenting and research. Working on feature film is not a distant dream for Noshe”. The A/V Division is a composite production house in itself comprising a team of professionals, well-versed in the latest techniques of filmmaking. The division will operate as an independent profit centre of the Noshe Group.

Noshe has already created corporate films and TVCs for Chhabra 555, Spaze, CnM, Paul Garments, Bombay Selection and Baksons Homeopathy.