Indiantelevision.com Team

(25 July 2007 6:30 pm)

MUMBAI: Samsung India has launched its new 2007 range of Flat Colour Televisions.

Three Ultra SlimFit TM models (21Z50/21Z57/21Z51), two SlimFitTM models (29Z57/29Z50) and two Flat TV models (29M40/21M40) constitute the new Flat TV lineup that has been launched today, making Samsung's SlimFit TM TV lineup the largest in the country.

The firm says that the new 2007 Flat TV Series are differentiated as much on account of their design as for their enhanced performance with the Easy View technology that has been introduced in most of the Samsung Flat TV. Samsung Ultra SlimFit TM televisions are one third the size of conventional Flat TVs.

The 29 inch SlimFitTM TVs introduced by the company -29Z57 and 29Z50 too have a premium Flat Panel looking TV design, Easy View technology and 350W PMPO Sound Output.

The 29Z57 has the same glossy finish as seen in the 21Z57. The Flat TV models, 29M40/21M40 too offer an enhanced viewing performance on account of Samsung's patented DNIe technology and Easy View technology. With the launch of the new Flat Televisions, Samsung has a product lineup comprising 22 Flat TV models, priced in the range between Rs 6400 to Rs 22,500 and 7 Slimfit TV models in the range between Rs 10,500 to Rs 20,000.

The firm says that the Slim TV category is expected to fuel the transition from curved TVs to Flat TVs. Samsung expects to sell 200,000 units of Slim TVs this year. The company expects to notch up a 50 per cent market share in the Slim TV, 50 per cent market share in the LCD TV and 25 per cent market share in the overall Flat TV market in the country.

Samsung India also announced its Consumer Promotion for the Onam festival in Kerala. The Promotion titled Ullilentha in Malayalam, meaning 'What is Inside' revolves around the concept of breaking the auspicious coconut and discovering the Gift from Samsung. Every consumer buying a Samsung product in Kerala from 1 August - 15 September, 2007 gets to break a coconut at the dealer counter.

One in five customers gets a Gold Coin from the company while every customer buying a product gets an assured gift of a lunch box/glass set/kitchen set. Lucky customers also stand a chance of winning LCD TV, Home Theatre Systems, Digicam, Microwave Oven and DVD Player. Every Samsung LCD purchase in the screen size 32" and above, entitles a customer to a HD-DVD Player free from the company. Buyers of LCD TVs below the 32 inch Screen size get an assured gift of a DVD player. The company is spending Rs 50 million on the promotion.

The firm expects to do business worth Rs 800 million in Kerala during the July - September period, including the promotion. This would imply a growth of 60 per cent over sales in the corresponding period in the previous year. To enhance its visibility in the state, the Company plans to carry out 14 Dream Home Road shows in the second half. It also plans to set up two more Samsung Brand Shops in Kerala.