Indiantelevision.com Team

(4 January 2007 8:00 pm)

MUMBAI: To further Ford India's association with the forthcoming 2007 Standard Chartered Mumbai Marathon, the automobile major is set to launch a contest titled 'Fida Running Moments.' Ford Fiesta has been appointed as the official transport partner for the marathon this year.

The contest will run live from 5 to 16 January inviting participants to enter the contest, which will be promoted through a poster campaign across Ford dealerships in Mumbai along with mall displays at the Haiko and Inorbit Malls in the city.

The contest will also run across radio stations including Radio Mirchi, Radio City, Red FM and Radio One, while the best entry of the day will be read through RJ Mentions. Daily winners will be announced giving them an opportunity to win exciting prizes and gift vouchers, informs an official release.

Participants will be required to answer the following question - 'When did you run for something you were Fida over?' and send in their entries via a SMS to 6263 by typing FIDA (space) followed by their message.

The grand prize for the contest is a Ford sponsored holiday for the Dubai Shopping festival. The lucky winner will be announced and his/her name and photograph along with his/her Fida running moment will be projected in a display on the Air India building on 19 January evening.

In addition, Ford Fiesta will set up a graffiti wall at the Mumbai Marathon Expo being held from 17 to 20 January at the World Trade Centre encouraging Marathon celebrities, athletes and the visiting public to pen down their Fida running moments.

Ford India vice president marketing sales and service Scott McCormack said, "Ford Fiesta is delighted to be associated closely with the Standard Chartered Mumbai Marathon. The Marathon exemplifies stamina, endurance and perseverance. Ford Fiesta stands for high performance, superior mileage and leadership, making it the perfect fit to be partnering the Marathon."

"The Mumbai Marathon presents a unique opportunity for people from all walks of life to come together and run for various reasons. The Fida Running Moments contest gives the people of Mumbai an opportunity to share their memories of running for something they are fida on."