MUMBAI: News channel Times Now has appointed Neel Chowdhury as the head of marketing. He will oversee all marketing, communication and digital responsibilities and will report to Times Global Broadcasting CEO Sunil Lulla.

He brings with him extensive experience in brand building and revenue management, having worked for organisations like Pepsico and Nabisco in the US and with Tata Teleservices and Airtel in India. Lulla said, "Neel brings the fire power to grow the TIMES NOW brand to a leadership position. In 2007, Times Now will undertake many initiatives to expand its viewer ship and brand appeal. The process of brand management and marketing in this highly competitive and multi-media era only gains in significance".