Maa Bozell wins creative,
media for Heritage brand
Indiantelevision.com Team
(27 January 2007 8:48 pm)
MUMBAI: Following a multi-agency pitch, Maa Communications Bozell,
has won the creative and media duties of Fresh@, the retail business
of Heritage Foods India, one of the players in the dairy food business
in South India.
With Fresh@, Heritage Foods India marks
its foray into the organized retail market of fresh fruits, vegetables,
groceries and home needs.
“The agency’s task is to create a positioning for the
brand that is unique yet relevant. It is this positioning that will
give fresh@ a winning hold in this retail segment,” says Pushpa
Joseph, Vice President - Maa Communications Bozell, Hyderabad.
