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De Costa said, "The growth in activation and promotions business
has been meteoric over the last few years. The business is poised
similar to say what retail was a couple of years ago. A large number
of professionals are joining this industry and if you're interested
in this space Kidstuff is the place to be."
De Costa moves from Tata Sky Ltd where he was responsible for the
pay per view and games business. Prior to this, he spent four years
at Bennett Coleman and Co., responsible for business development
and strategy for the events and outdoor business and then in the
new private treaties business.
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