Indiantelevision.com Team

(24 January 2007 11:00 pm)

MUMBAI: Brand Portrait Consulting Pvt. Ltd., a full service advertising agency in India, has appointed Rajesh Ananthasubramanian as CEO, to handle their operations in United States and Canada.

Commenting on this appointment, Brand Portrait Co-founder Raj Narain says, "I believe after techies who have brought glory to brand India, it is the turn of the marketers to add feathers to the cap. The appointment of Rajesh will help Brand Portrait to evolve into one of the powerhouses of communication - spanning traditional media and the emerging media via internet and mobile platforms. Having turned around India Plaza, his domain knowledge in the online space, his understanding of the US market and his professional acumen will help Brand Portrait to establish itself in the new geography."

Commenting on his new role, Ananthasubramanian said, "Brand Portrait is a communications consulting firm that firmly believes in giving more value to clients and result oriented advice. Thus the company is well positioned to capitalise on the new and emerging markets, which is taking a gradual shift to performance-based remuneration. I am looking forward to bring a major impact and development in the US business operations of Brand Portrait by capitalizing on the opportunities as and when they arise."

Ananthasubramanian brings with him experience in the field of marketing, advertising, banking and IT. Prior to joining Brand Portrait Consultancies, he was the CEO of India plaza, an online Indian shopping portal. He has worked on the integration of two ecommerce websites (Indiaplaza.com and Fabmall.com) in a single technical platform - Microsoft.net technologies and launched a gifting platform - a catalogue of more than two million products, informs an official release.

Founded by Raj Narain and Venu Gopal Nair in 2004, Brand Portrait goes beyond offering traditional / offline advertising services, but also offers advertising in the digital space, CRM and logistics management through its associate company, Brand Portrait Digital.