Indiantelevision.com Team

(2 January 2006 6:00 pm)

MUMBAI: Home appliances major Whirlpool has launched a loading washing machine – ‘Sensation’.

Whirlpool India VP marketing Shantanu Dasgupta said, “Our endeavour has always been to understand our consumers and cater to their needs. On studying the market, we noticed that, consumer were facing a problem in removing stains from their clothes. Stains like coffee, pickle, shoe polish, blood, milk, chocolate and curry marks, were the most difficult stains to get rid off.

"Hence, we saw a need to launch a washing machine with a special stainwash function that can help remove 10 stubborn stains. Another highlighted feature of ‘Sensation’ is that it consumes less water.