Indiantelevision.com Team

(2 January 2007 9:30 pm)

NEW DELHI: Fever 104 FM today announced its “Fever Bolo contest”, terming it as an ‘early New Year gift’, with money as possible pay back for listening to Delhi’s latest FM channel.
“Fever Bolo is a contest where participants stand a chance of winning Rs 104,000 every 104 minutes,” a press statement said.

It added that there are no catches and no tricks required. “It is as easy as not saying hello!” the radio channel said. All the participant has to do is answer the call with ‘I love Fever 104 FM.

Talking about Fever 104 FM’s latest initiative to reach out to Delhi, Virgin Radio International Group promotions director Karen Sandhu said, “Fever 104 FM has in a short time since its launch managed to attract a large listener base. Not only will Fever Bolo be a fun activity for our listeners, but it will also bring in some serious money to the lucky ones, and that ought to be music to anyone’s ears.”.

The “Fever Bolo contest” entails calls made to listeners who are selected through a completely random selection process from a combined pool of registered entries. The web interface and the electronic system guarantees transparency and the access to the interface is minimal and confidential, the radio channel claimed.

“Just tune in to Fever 104 FM from today onwards to know how to get registered with Delhi’s latest craze,” the statement added. Commenting on the selection process, Karen said: “We have put in place a world class system to obtain random names for calling that leaves no scope for any errors. Our SMS as well as calling lines have a traffic handling capacity of 250,000 calls per second. We want our listeners to win, so they can boost their entries as many times as they want and increase their chances of being called”.

The Fever Bolo contest runs from 8 January to 2 February, Monday through Friday from 8 am to 8 pm. And the call from the channel is: “Its all about the music and now for some money! Ek sau char hazaar rupaye ho sakte hai aapke, suniye Fever 104 FM!"

104 FM was launched in Delhi on 30 October last year and has recently presented its first soundbytes in Mumbai. Fever 104 FM plans to foray into the Kolkata and Bangalore airspaces soon. The station follows format programming that churns out hit songs all day long. Fever 104 FM is Delhi’s latest radio station.