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The size of the business was reason enough for Starcom to approach
the Future Group on setting up a special unit to service their account.
Porwal said, "We believe that the communication needs of a
retail brand is fundamentally different from that of packaged goods
and other classical categories. To provide focus to the leveraging
the Future Group's opportunities, we decided to create a brand new
unit, with its own vision, leadership and operating processes."
Speaking on the single client agency, Pantaloons president - marketing
Sanjeev Agrawal said that they are happy to partner with Starcom
on their "journey of hyper growth". In fact, he highlighted
their quick approach as they recently initiated the co-sponsorship
deal for season three of Kaun Banega Crorepati.
Future Group, whose flagship enterprise is Pantaloon Retail, operates
through six verticals: Future Retail (encompassing all lines of
retail business), Future Capital (financial products and services),
Future Brands (all brands owned or managed by group companies),
Future Space (management of retail real estate), Future Logistics
(management of supply chain and distribution) and Future Media (development
and management of retail media spaces).
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