MUMBAI: Drinks firm Diageo has joined hands with the International
Cricket Council (ICC).
It has agreed a multi-brand, multi-region sponsorship for its Johnnie
Walker and Red Stripe brands to sponsor the 2007 ICC Cricket World
Cup.
Johnnie Walker will be the regional
sponsor and official whisky for the Asia and Caribbean regions, while
Red Stripe will be the regional sponsor and official beer in Jamaica,
Antigua and Barbuda. Guinness, meanwhile, has been given official
pouring rights at all matches.
The World Cup will be held across eight islands in the West Indies
from 11 March to 18 April. It will be contested between 16 teams
and will air in India on Max and DD.
