|
 In
terms of the deal, Tata Sky MD Vikram Kaushik says that the firm
is only using the star for the World Cup. Tata Sky would likely
have shelled out around Rs 17 million to get him on board, industry
sources indicate.
Tata Sky is using radio, print, TV to create awareness among fans
about this association. In the creatives Hrithik communicates directly
to the fan.
For instance, in the print ad, Hrithik talks about the advantages
of Tata Sky's Active Sports service. "Experience stadium like
magic in the living room just like I do. Trust me. There is no better
way of watching cricket."
One just has to answer the question of what Hrithik's first film
was as a lead actor. The choices are Krrish, Kaho Na Pyaar Hai
and Yaadein. One can then send an SMS to 7827 along with
the subscription id.
In the ad Hrithik also talks about enjoying features like a choice
of commentary languages, multiple camera angles, highlights and
statistics.
Tata Sky is also offering three months free subscription upto four
television sets in a home.
Also Read:
Dishtv,
Tata Sky plan schemes for World Cup
| 
