Indiantelevision.com Team

(24 February 2007 4:30 pm)

MUMBAI: Adidas launched its Authentic Fan Range collection for the upcoming World Cup Cricket.

The Blue billion concept is for die hard cricket fans who live and breathe the sport and whose only desire is the Indian cricket team's victory, said the company. The range gives Indian cricket fans an opportunity to sport their solidarity for the Indian.

The range includes tee- shirts, jerseys, scarves and a host of accessories for both men and women and is priced between Rs.449 to Rs.1049.

The collection is available at over 200 multi brand and Adidas outlets across the country. The Blue Billion range is designed in shades of blue and white and features Adidas patented technologies like ClimaLite.The range is closely followed by a campaign called Blue Billion that adidas will launch soon.

Speaking on the launch adidas India managing director Andreas Gellner said, "Cricket is a religion in India and at adidas we share India's unbridled passion and fervour for the sport. The Blue Billion Authentic Fan Range is a reflection of our commitment to the Indian Cricket fan and further cements the bond that the Indian cricket fans share with adidas. We are confident the range will further strengthen our leadership in the category."