Indiantelevision.com Team

(22 February 2007 1:00 pm)

MUMBAI: The forthcoming Bollywood film 'Honeymoon Travels Pvt. Ltd.' is looking to ride the vehicle that is featured in the movie, the Tata Starbus, across multiple mediums as part of its promotional agenda.

While an SMS contest will give Tata Indicom customers in Delhi, NCR, Mumbai and Kolkata a chance to play to win tickets for two for the film.

As part of an on-ground initiave, The Honeymoon Travels Starbus will travel all across Mumbai city this week, starting from Andheri East to Churchgate Station, Azad Maidan, St. Xavier College, Jai Hind College, Wilson College, Chowpatty Beach, Bandstand, Carter Road and Juhu Beach. Tata Motors along with Excel Entertainment, will carry out a number of promotional activities in other key cities as well, informs an official release.

The trailer for Honeymoon Travels- Starbus is also being streamed on You Tube. While Vox Populi will provide Bollywood fans to voice their opinions about the bus and the movie clips/music etc.

Excel Entertainment's multi-starrer directed by Reema Kagti is the story about six newly married couples on a package honeymoon tour from Mumbai to Goa on a bus. The star cast includes Shabana Azmi, Boman Irani, KK, Raima Sen, Ranbir Shorey, Diya Mirza, Karana Khanna, Amisha Patel, Abhay Deol, Minisha Lamba, Sandhya Mridul and Vikram Chatwal.