| For TG,
this means that 8 million passengers that AD will fly this year are potential
customers.  “Travelguru
focuses on help customers find the best options for their travel. Besides, smart
airfare options and deals, Travelguru's biggest differentiator is its strong leadership
position in Hotel & Vacation Packages offerings. Travelguru offers instantly
book able stay options within over 1500 hotels across 160 cities n India and 70,000
hotels across seven continents, the largest any online travel company can do currently,
” said TG co-founder and CEO Ashwin Damera.
“Another differentiator
in the true sense is transparency to a consumer and true real time booking experience.
At Travelguru, we display all rates on flights and hotels inclusive of all applicable
taxes. We only show available rooms and flights that the customer can actually
view and book instantly, making his interaction with Travelguru real time whether
it is online or offline through our call centre. We have chosen to stay away from
the most frequently followed book on request model that other portals tend to
follow, some have now started following a hybrid model.” TG with revenues
of around US$25 million recently received funding amounting to US$15 million from
Sequoia and Battery ventures, a US based VC company. Damera says that his company
spent around US$5million annually towards marketing and promotion, most of which
is focused on the internet. Contract look after the creative work and MPG the
media buying for TG. | 
