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Jet Airways vice president-marketing Gaurang Shetty said, "As
we expand our operations internationally, we were looking for a
media partner who can guide us through complex and evolving media
situations around the world and offer us a true through-the-line
solution. In Starcom, we found our partner. We are looking forward
to working with them in achieving our goals."
Porwal added, "We really liked the way Jet Airways conducted
the pitch - with professionalism and transparency. They did not
ask us to make a speculative pitch, which invariably forces agencies
to over-promise. Instead, we showcased our work that has built other
client's businesses and that is how they chose us.
We believe there is enormous opportunity for Jet Airways to move
to the next level of leadership in India and expand their brand
equity internationally. We are happy to be their partner."
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